November 25, 2024 – Product Led Wes Bush and Supply Chain Expert Art Koch

School for Startups Radio

Wes Bush – Product-Led Growth Expert and Author of The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

Wes Bush has helped more than 408 SaaS businesses generate $1B in self-serve revenue. He has pioneered product-led growth (PLG) and consulted for hypergrowth and Fortune 500 companies on PLG strategies. His bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, has been read by more than 500,000 people. In his new book, The ProductLed Playbook, he details the exact process that has consistently driven success for SaaS companies at every stage of their journey.
Art Koch – Supply Chain Transformation Expert – Author of The Supply Chain Revolution: Unlocking the Sustainable Profit Chain

Arthur Koch has over 20 years of results-oriented business transformation leadership experience gained throughout the United States, Canada, Mexico, South America, and Europe. He has worked with Fortune 500 companies for consumer products, top-tier automotive suppliers, aerospace and defense, electronics, electrical and mechanical, as well as wholesale and distribution. Prior to entering consulting, he filled the role of Vice President of Supply Chain Management for companies that are global leaders in their industries. His expertise is in implementation and application of supply chain solutions for ERPs, forecasting and inventory planning, sales and operations planning, organizational re-engineering, and LEAN/synchronous practices. No matter the industry, Art focuses on driving profit with improvements to customer service and inventory and factory management. He holds a Bachelor of Science in Chemistry from the University of Michigan and a Master of Business Administration in Supply Chain and Operation Management from the Eli Broad Graduate School of Management at Michigan State University. Art has also served as Supply Chain Operations guest speaker to the Martha and Spencer Love School of Business at Elon University, Florida Atlantic University College of Business and Michigan State University Eli Broad College Business.