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Вміст надано Jennifer Walter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennifer Walter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Copywriting with Soul: How to Maintain Integrity in a Fast-Paced AI World with Naomi Greenstein

52:17
 
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Manage episode 416918542 series 3393199
Вміст надано Jennifer Walter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennifer Walter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Dive deep into the evolving world of copywriting with Naomi Greenstein as we explore how to blend technology and personal touch to maintain integrity in our messaging. This episode of Scenic Route unwraps the complexities of using AI tools like ChatGPT in creative processes, revealing the importance of a copywriter's unique flair that technology can't replicate.

Naomi and I unravel the repetitive patterns of AI-generated content, emphasizing the irreplaceable value of a personal brand voice. We also get real about the ethical boundaries of marketing, sharing how we avoid manipulative tactics to foster genuine emotional connections with our audiences.

We’ll share personal anecdotes about overcoming writer's block and the limitations of using templates, providing insights into crafting messages that resonate deeply with the right audience.


Why Tune In?

  • Beyond AI: Can we use AI tools while preserving the unique magic of personal copywriting flair? Let's find out.
  • Ethical Marketing: Discover strategies for creating authentic connections without guilt or shame.
  • Overcome Challenges: Get tips on navigating writer's block and moving beyond cookie-cutter templates.
  • Cultural Touchstones: Join a conversation on how beloved stories and shows like "Girls" and "Sex and the City" influence our creative process.

Connect with Naomi Greenstein
Website
Instagram
Facebook

_____________________________________________________________________
Desire to find your Scenic Route? Visit jenniferwalter.me — a welcoming space for the emotionally exhausted to rest, discover, and playfully embrace inner peace. Embrace a softer, more fulfilling life today!

For snapshots from Jennifer's scenic route to a softer life come over to

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the soft life message.

  continue reading

Розділи

1. AI Copywriting (00:00:00)

2. The Art of Copywriting and Strategy (00:07:50)

3. Ethical Marketing and Copywriting Strategies (00:20:11)

4. Building Authentic Brand Communication (00:28:33)

5. The Power of Authentic Copywriting (00:38:03)

6. Book and TV Show Discussion (00:47:25)

83 епізодів

Artwork
iconПоширити
 
Manage episode 416918542 series 3393199
Вміст надано Jennifer Walter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennifer Walter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Dive deep into the evolving world of copywriting with Naomi Greenstein as we explore how to blend technology and personal touch to maintain integrity in our messaging. This episode of Scenic Route unwraps the complexities of using AI tools like ChatGPT in creative processes, revealing the importance of a copywriter's unique flair that technology can't replicate.

Naomi and I unravel the repetitive patterns of AI-generated content, emphasizing the irreplaceable value of a personal brand voice. We also get real about the ethical boundaries of marketing, sharing how we avoid manipulative tactics to foster genuine emotional connections with our audiences.

We’ll share personal anecdotes about overcoming writer's block and the limitations of using templates, providing insights into crafting messages that resonate deeply with the right audience.


Why Tune In?

  • Beyond AI: Can we use AI tools while preserving the unique magic of personal copywriting flair? Let's find out.
  • Ethical Marketing: Discover strategies for creating authentic connections without guilt or shame.
  • Overcome Challenges: Get tips on navigating writer's block and moving beyond cookie-cutter templates.
  • Cultural Touchstones: Join a conversation on how beloved stories and shows like "Girls" and "Sex and the City" influence our creative process.

Connect with Naomi Greenstein
Website
Instagram
Facebook

_____________________________________________________________________
Desire to find your Scenic Route? Visit jenniferwalter.me — a welcoming space for the emotionally exhausted to rest, discover, and playfully embrace inner peace. Embrace a softer, more fulfilling life today!

For snapshots from Jennifer's scenic route to a softer life come over to

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the soft life message.

  continue reading

Розділи

1. AI Copywriting (00:00:00)

2. The Art of Copywriting and Strategy (00:07:50)

3. Ethical Marketing and Copywriting Strategies (00:20:11)

4. Building Authentic Brand Communication (00:28:33)

5. The Power of Authentic Copywriting (00:38:03)

6. Book and TV Show Discussion (00:47:25)

83 епізодів

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