Crafting Compelling B2B Content with Instagram Expert Jennifer Herman

Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Tired of hearing Instagram is a business must, but not seeing the ROI for your B2B needs?
Us too, and that's why we've brought in Jenn Herman.
Get ready to transform the way you create content with Jennifer's expert tips. We explore the art of crafting educational and visually appealing posts that captivate audiences and effectively communicate your message.
From practical advice on batching content and leveraging B-roll footage to making the most of scheduling tools like GoraPulse, you'll walk away with a toolkit designed to optimize your Instagram presence. Discover how to strike the perfect balance in your posting strategy for maximum impact and engagement.
The conversation emphasizes optimizing profiles, effective content strategies, and the importance of engagement to maximize social media impact.
• Importance of optimizing Instagram profiles
• Crafting a compelling bio and highlights for first-time visitors
• Types of content: Carousels, Reels, and educational posts
• Strategies for batching content efficiently
• Utilizing Instagram Stories for business engagement
• Balancing personal sharing with brand integrity
• Understanding audience preferences for tailored content
In our conversation, we also tap into the world of personal branding, discussing how sharing your story can foster genuine connections.
Whether you prefer an open-book strategy or a more reserved approach, Jennifer helps navigate the delicate balance between authenticity and privacy.
If you enjoyed the podcast, show us some love. Please rate, review and subscribe to our podcast, and if you have any feedback, go ahead and share that with us too, because we want to hear from you. Until then, stay focused, stay motivated and stay caffeinated.
Connect with Jenn Herman
https://jennstrends.com/

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Розділи

1. Instagram Expert Shares Profile Optimization Tips (00:00:00)

2. Creating Educational Content for Instagram (00:12:15)

3. Visual Content Strategy for Instagram (00:18:26)

4. Optimizing Instagram Posting Strategy (00:26:36)

5. Building Personal Brand Engagement on Instagram (00:33:26)

6. Insights on Business Success and Growth (00:42:11)