Episode 17: Developing Your Personal Brand

Sales Self Talk with Ryann Dowdy

The truth of the matter is, for 95% of the entrepreneurs … you are a personal brand, whether you like it or not. Most of us did not start businesses because we wanted to be personal brands, but when you are consistently showing up online - you create it. And how you show up shapes perceptions and attracts, or repels, your ideal clients.

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Episode Highlights:

• The power of connection and relationship in driving sales.

• The reality that many entrepreneurs unintentionally become personal brands.

• The need for aligning shared values with your audience.

• The elements of a personal brand: brand story, target audience, and brand values.

• The impact of brand values on the audience's emotions.

• Lessons from Ryann’s previous accidental personal brand creation.

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