144. The Intersection of Design And Sustainability with Jakob Trollbäck

Sacred Changemakers

Today's guest on the podcast is Jakob Trollbäck, a visionary creative best known as the force behind the communication language for the UN’s Sustainable Development Goals (SDGs) and the newly emerging Inner Development Goals. He is the founder and CEO of NY-based Trollbäck+Company (a groundbreaking design firm respected for their incredible film titles, earning them Emmy Award recognition, One Show Gold Pencil status, and dozens of industry accolades) and through his commitment to sustainability via ‘The New Division’ in Stockholm, a strategic creative agency focusing on clear communication of sustainable practices.

A self-taught designer from Sweden, Jakob Trollbäck began his artistic career as a DJ in his native Stockholm, where the motto “DISCARD EVERYTHING THAT MEANS NOTHING” drives his purpose-driven design.

Join Sacred Changemakers founder Jayne Warrilow in conversation with Jakob as they explore the vital connections between design and sustainability in service of a more purpose-driven change, for good.

Key Takeaways

• Jakob’s life journey and encounters that brought his work to the intersection of design and sustainability
• How to identify the driving forces for change and the power of story to attract attention
• The power of nature and the importance of biodiversity
• How beauty and logic are more intertwined than we think as game-changers balancing aesthetic with the logical
• How to inspire collective global action that sparks emotional appeal

Memorable Quote

*“You can be a successful company and have an ugly equation. Your business model might have child labor and poisoned rivers; you can be doing so well financially, and your shareholders may be happy, but there's nothing elegant about what you're doing. If you're looking at how the planet works... everything is reused by nature. And to me, that's the most fundamental and most elegant equation that exists on this planet.”—*Jakob Trollbäck

Episode Resources:

• Trollbäck+Company
• New Division Website
• Jakob’s Linkedin Profile
• BOOK: Braiding Sweetgrass by Robin Wall Kimmerer
• SacredChangemakers.com
• Our Sacred Community
• Jayne’s Website
• Jayne Warrilow on Linkedin

Thank you to our sponsor:

A huge thank you to our Inner Circle members, podcast sponsors, and extended Sacred Changemakers community, all of whom are visible on our website and helping us make a global impact aligned with the United Nations Sustainable Development Goals.

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