Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

SaaSBoomi

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way.

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

Key take aways:

1:04 Posist intro

5:33 Marketing org structure and evolution

10:32 Hacking SEO with 200 web pages

15:22 Inflection point in restaurant tech

17:21 The secret to hiring content writers

18:57 Marketing to a diverse customer persona

20:01 Cracking distribution when the persona is fuzzy

21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year

21:52 Benefits of avoiding clickbait-y blog titles

25:27 Evolution targeting SMB to Enterprise

26:35 Best way to go global

29:02 Why didn't we raise VC capital?

31:32 The unthinkable ABM campaign

44:04 The forgotten aspect in marketing and advertising

47:21 How Posist have perfected event marketing?

1:00:32 The Playbook for B2B conferences

1:00:4:38 Rapid fire