The Art Of Event Marketing, Arun Pattabhiraman And Noel Wax | BTS E1

Вміст надано SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast

3+ y ago 1:00:37

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In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!

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#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS