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Вміст надано SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
Manage episode 371683801 series 2912609
Вміст надано SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 епізодів
Поширити
Manage episode 371683801 series 2912609
Вміст надано SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.
Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.
Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!
Key Takeaways
00:00 - Intro
03:25 - Partner Channels 101
04:20 - The Revenue Partners
08:04 - The Technology Partners
09:58 - Owning the partner channels
15:00 - A small start-up’s cheat sheet for partner acquisition
20:40 - Vetting a partner’s account books
22:19 - SuperOps’s journey with partner channels
23:20 - Feeding the partner engine
27:30 - Common mistakes to avoid
32:25 - On the importance of PRM
33:57 - Taking MDF more seriously
35:33 - A shifting market - On-prem to SaaS
44:05 - Anand’s message to founders
Key Mentions
00:38 - Salesforce
00:40 - Akamai
00:42, 38:41 - FreshWorks
00:47 - CleverTap
01:00 - Growthloop.ai
08:41 - Line Messenger
08:48 - KakaoTalk
09:20 - Amazon, Google, Microsoft
22:20 - SuperOps
22:43 - Connectwise
22:43 - Kaseya
58 епізодів
Усі епізоди
×
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Схожі до SaaSBoomi
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
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