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Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield
Manage episode 453732014 series 3409022
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On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working?
Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reveal how understanding impressions and the time it takes to convert them into actions can empower marketers to make smarter decisions, especially when budgets are tight.
Forget clicks; it's time to focus on impressions and creativity. This episode challenges conventional wisdom by highlighting how creative, emotional storytelling in B2B marketing can have a transformative impact. Discover the power of personalisation and how embracing consumer-like strategies can help B2B brands stand out. We also dive into the internal challenges companies face when adopting new technologies and the career-shaping decisions that follow.
Tune in for strategies that not only boost business success but also nurture personal well-being and happiness.
Розділи
1. Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield (00:00:00)
2. Marketing Attribution and Its Impact (00:00:37)
3. Impressions and Time to Conversion (00:15:33)
4. Creativity and Personalization in Marketing (00:22:17)
5. Utilizing AI for Marketing Optimization (00:35:00)
6. Balancing Work and Wellbeing in Business (00:45:53)
34 епізодів
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