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Episode 10 - Positioning your SaaS for Success with April Dunford
Manage episode 361546644 series 3470104
Вміст надано Aaron Zakowski. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Aaron Zakowski або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/
45 епізодів
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Manage episode 361546644 series 3470104
Вміст надано Aaron Zakowski. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Aaron Zakowski або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/
45 епізодів
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Схожі до SaaS Marketing Superstars
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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Player FM - додаток Podcast
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