From VC to PE: What Founders Need to Know for a Successful Transition with Dave Woolliscroft

SaaS Expert Voices presented by Maxio

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dave Woolliscroft, Finance Leader and Big 4 Managing Director. Randy and Dave discuss the key differences between venture capital and private equity, particularly focusing on what it means for companies preparing for a sale to a PE firm. The conversation highlights the importance of understanding the operational changes that occur under PE ownership, emphasizing that companies often experience increased scrutiny and a more rigorous reporting structure. Dave shares insights on what makes a great PE firm and how their approach to growth can differ significantly from that of VCs, especially regarding profitability and operational discipline.

Expert Takeaways

• Understanding the differences between VC and PE is crucial for founders and CEOs.
• Preparing for a sale to a PE firm requires clear financial data and predictability.
• Effective go-to-market execution is essential for attracting PE interest and valuation.
• CFOs must adapt to a more rigorous financial environment under PE ownership.
• Regular communication with the board helps alleviate concerns and ensures alignment.
• Pricing strategy plays a significant role in maximizing profitability and growth potential.

Timestamps

(00:00) Intro

(00:15) Meet Dave Wooliscroft

(01:24) Understanding VC vs PE

(13:26) Preparing for a Sale to PE

(24:58) Life Under Private Equity

(36:37) Key Advice for CFOs in PE Transactions

(40:47) Speed Round: Metrics, Books, and Influencers

Links

Maxio

Upcoming Events

Maxio Institute Report

Randy Wootton LinkedIn

Dave Woolliscroft LinkedIn