Using Pinterest to reach your ideal client and grow your business with Erica Muddiman


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There’s so much information out there on how to grow your audience using Instagram, Tik Tok and LinkedIn but not much when it comes to Pinterest. Pinterest is a fantastic tool you can use to reach new audiences, find your ideal client and grow your business.
My guest this week is Erica Muddiman. Erica is a Pinterest strategist specialising in organic and paid Pinterest growth strategies and implementation. Her mission is to help entrepreneurs grow and scale by implementing Pinterest strategies designed to increase website traffic, build your email list and funnel qualified leads straight to your inbox.
In this episode, we’re exploring how to use Pinterest to find your ideal client and grow your business. Erica founded Summit Virtual Solutions because she is passionate about working with clients to expand their reach and increase their revenue through Pinterest. She is the perfect person to guide you through this platform and show you how to take advantage of an amazing new strategy.
If you’re like me, you used to think Pinterest was just for looking up recipes, home decor tips, kid's bedrooms, and cakes. You couldn’t really see how it can be used to grow your business so you didn’t invest much time in it. Erica explains how Pinterest is transitioning away from a simple search and discovery platform to a place where people go to find new brands and products and integrates a new shopping platform.
We’re covering how to use Pinterest for service-based businesses, the benefits of Pinterest’s evergreen platform, how to use Idea Pins for maximum engagement, Erica’s current top trends on Pinterest, and how much time investment you need to generate growth.
If you want to learn more, Erica has created a mini-course Pinterest Plan On A Page where you can start taking advantage of this platform, then dive deeper and sign up for the waitlist for her comprehensive Pinterest Strategy Roadmap. I’m excited to share that I’ve been testing Erica’s strategy and her concepts around Idea Pins and my Pinterest analytics show a 680% increase in the last two weeks!
Come back to this episode again and again as you need to and start using Pinterest for your business today!


Join the waitlist: The Run Your Business Like a Boss Academy
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