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Audio-Driven Workouts with Colin McIntosh
Manage episode 279828550 series 2838471
Nuggets:
- This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotely
- Don’t forget about the incredible power of puns in branding and marketing.
Action Steps:
- Create a business overview/plan including the product, points of differentiation, value proposition, etc...
- Create a financial model with some basic assumptions to ensure that the idea will be profitable
- Validate product/market fit (before spending serious money or seeking investment dollars)
- Create a basic landing page with the value proposition and run Facebook ads to it
- Use the data collected from ads to inform and iterate on the financial model
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
- Sheets & Giggles
- Startup Financial Modeling via Startup Rocket
- ATHLEAN-X
- Six Pack Promise
- Nike Run Club App
Colin McIntosh is Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. They won first place at Denver Startup Week 2018, have since gone on to make and raise millions of dollars in revenue and venture capital.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
105 епізодів
Manage episode 279828550 series 2838471
Nuggets:
- This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotely
- Don’t forget about the incredible power of puns in branding and marketing.
Action Steps:
- Create a business overview/plan including the product, points of differentiation, value proposition, etc...
- Create a financial model with some basic assumptions to ensure that the idea will be profitable
- Validate product/market fit (before spending serious money or seeking investment dollars)
- Create a basic landing page with the value proposition and run Facebook ads to it
- Use the data collected from ads to inform and iterate on the financial model
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
- Sheets & Giggles
- Startup Financial Modeling via Startup Rocket
- ATHLEAN-X
- Six Pack Promise
- Nike Run Club App
Colin McIntosh is Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. They won first place at Denver Startup Week 2018, have since gone on to make and raise millions of dollars in revenue and venture capital.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
105 епізодів
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