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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
rSlash
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Вміст надано rSlash Reads Reddit and RSlash Reads Reddit. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією rSlash Reads Reddit and RSlash Reads Reddit або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbeggars Subscribe to unlock bonus episodes: https://anchor.fm/rslash/subscribe
…
continue reading
2097 епізодів
Відзначити всі (не)відтворені ...
Manage series 2523871
Вміст надано rSlash Reads Reddit and RSlash Reads Reddit. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією rSlash Reads Reddit and RSlash Reads Reddit або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbeggars Subscribe to unlock bonus episodes: https://anchor.fm/rslash/subscribe
…
continue reading
2097 епізодів
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×0:00 Intro 0:08 Surgery 1:30 Wedding prank 6:56 Comments 8:33 Brothers wedding Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:08 Ad 1:08 Sniff test 3:44 Comment 4:22 No forgiveness 7:49 Comment 8:23 Cheating ex 13:22 Personal hygiene Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:11 Unwanted 6:33 Comment 6:54 Baking 9:15 Gas 12:20 Missing Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:10 Found his account 7:00 Couples therapist 9:53 No affair Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:05 Fake kidnapped 2:44 Kids 6:06 Need help 8:58 No contact 12:07 No feelings Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:09 Death bed confession 1:45 Comment 2:34 Set ups 4:41 Birth control 7:08 Molly 9:13 Security 11:30 Saddest story ever Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:07 Surplus auction 7:01 Blow me 9:00 Comment 9:29 Kong 11:44 Comment 13:08 Aunts house Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:08 Dom 3:05 Money maker 6:53 Young granddad 9:24 Cyberbully Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:10 Strip 6:12 All time backfire Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:09 Girlfriends sister 3:52 Give away 6:07 Baby trap 7:56 Comment 8:10 Fitness level 10:33 Affair money 12:07 Comment Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:08 F U Derek 10:28 Life ruined Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:09 Findom 11:05 Specs 15:02 Humiliation Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:05 Exposed 3:28 Betrayal 10:58 Alarm clock 14:05 Sugar Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:09 Knowledge 3:16 All fired 7:28 Other jobs 10:38 Nicer chair 12:45 WFH 14:13 Literally Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 Intro 0:08 Hammer and nails 3:14 Lost it all Learn more about your ad choices. Visit megaphone.fm/adchoices
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