It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Вміст надано Rich the Architect. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rich the Architect або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Episode 53: Marketing = Awareness + Attraction
Manage episode 285233893 series 2318518
Вміст надано Rich the Architect. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rich the Architect або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the past week or two I have been thinking of how to market my company, brand, and myself. Initially I was wondering if attraction and marketing are the same thing. After a few conversations with others online I've realized they are not, but the combination of awareness and attraction is what marketing is about. In this episode I break down what these two concepts mean to me, and also some steps I'm taking to execute on these two concepts.
85 епізодів
Поширити
Manage episode 285233893 series 2318518
Вміст надано Rich the Architect. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rich the Architect або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the past week or two I have been thinking of how to market my company, brand, and myself. Initially I was wondering if attraction and marketing are the same thing. After a few conversations with others online I've realized they are not, but the combination of awareness and attraction is what marketing is about. In this episode I break down what these two concepts mean to me, and also some steps I'm taking to execute on these two concepts.
85 епізодів
Усі епізоди
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Схожі до Rich the Architect
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