Smarter Demand Gen with Jason Widup of Metadata.io

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation.
With an extensive background in marketing ops, an ongoing interest in innovation and the latest tech, and his belief in immersing himself in his company’s data, Jason was a fascinating guest. He and Greg had a great chat about everything from sales and marketing team alignment, gated vs. ungated content, helping B2B marketers drive revenue and more. Check it out.

About Greg Bond

Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!

Connect with Greg: https://www.linkedin.com/in/gregbond007/

About Jason Widup

Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. Jason has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing.

Connect with Jason: https://www.linkedin.com/in/jasonwidup/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

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#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation