The Final Word on Landing Pages from Performance Marketing Expert Jimmy Ellis

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Have you optimized your website’s landing pages recently? In this episode of Digital Marketing Swipe File, Eric welcomes Jimmy Ellis, Performance Marketing Expert, along with our A.I. Lab Account Manager, Sunil Alvarez, to talk about why landing pages are important and how to increase your sales with an optimized landing page. Then, they evaluate a real landing page from a real business and break down what can be improved about it.
Tune in to learn simple, yet highly effective performance marketing tactics you can implement in your business’s marketing strategy to increase customer engagement and sales.
You’ll learn the most important aspects of a website’s landing page, including on mobile browsers, when and how to create multiple landing pages, and the roles of trust, communication, and a primary call to action in the effectiveness of your landing page. Plus, you’ll gain insight into how to best nurture and track the leads you get after optimizing your landing page.
“Most likely, if you’re doing digital marketing and you’re building landing pages, you need to have dedicated pages for all your major sources of traffic… What works with Facebook may not work with Google. What works with YouTube traffic might not work with Instagram traffic.” - Jimmy Ellis
About Eric Stockton, VP of Demand Generation, Constant Contact
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Jimmy Ellis, Director of Performance Marketing, Fracture:
A 20-year results-driven growth marketer and strategist with a passion for developing high ROI marketing programs, optimizing the customer journey, and improving conversion rates. Jimmy is currently using his ninja skills to optimize Fracture’s 7-figure marketing spend.
Connect with Jimmy: https://www.linkedin.com/in/jimmy-ellis
About Sunil Alvarez, A.I. Lab Account Manager, Constant Contact
Sunil is a tech-savvy individual with an entrepreneurial spirit and a deep understanding of programmatic advertising. The majority of his professional experience consists of driving growth for early-stage technology startups, such Feathr, and fortune 500 companies, such as Comcast NBC Universal.
Connect with Sunil: https://www.linkedin.com/in/sunil-alvarez