Build Landing Pages That Actually Convert with Andy Crestodina

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

What if you could convert more website visitors AND improve your ad performance without redesigning your website? In this episode, Eric Stockton, and Todd Lebo welcome Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to talk about how to build website landing pages that convert. Tune in to hear the best copywriting tips, holistic marketing strategies, and pieces of advice for optimizing your webpages and converting more leads into paying customers.
You’ll learn powerful questions to ask your customers and top salespeople, how to discover and use psychological triggers to incentivize more profitable actions, and why you shouldn’t have a testimonials page on your website. Plus, they highlight what your FAQ analytics can tell you about your website and how to use analytics and lead generation tools to identify where you’re losing leads and how to better engage with visitors.
“Let your audience write your copy for you.” - Andy Crestodina
Resources mentioned:
The Challenger Sale by Matthew Dixon & Brent Adamson: www.goodreads.com/book/show/11910902-the-challenger-sale
They Ask, You Answer by Marcus Sheridan: www.marcussheridan.com/they-ask-you-answer
Money Words by Joanna Wiebe: https://microconf.gen.co/joanna-wiebe
Gong: www.gong.io
HotJar: www.hotjar.com
ChatBot: www.chatbot.com
About Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.:
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 400+ articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.
Connect with Andy: www.linkedin.com/in/andycrestodina
Visit Orbit Media: www.orbitmedia.com
About Eric Stockton, VP of Demand Generation, Constant Contact:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Todd Lebo:
Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.
Connect with Todd: https://www.linkedin.com/in/tlebo
Follow Ascend 2: https://www.linkedin.com/company/ascend2