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Ep. 32 Pt. 2 - Kristen McCrae McMullin - Accelerating Revenue Enablement Impact
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Вміст надано Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Are you and your team taking a truly customer-centric approach when developing your revenue enablement strategy and programs? How well are you using the concept of force multiplying to scale your impact? In Part 2 of my conversation with Kristen McCrae McMullan we discussed her ideas, experiences, and how she's learned to be effective in these areas:
- Taking a customer-centric approach with Innovative examples
- Using customer-centric micro KPIs to align priorities
- How to apply force multiplication for scaling
- Effectively communicating with Sales leaders
- Working with internal blockers
Kristen is currently a Global Sales Enablement Leader at Amazon Web Services [AWS], leading a team of sales enablement and readiness professionals to support the ProServe sales teams. With 11 years of sales and enablement experience, Kristen is passionate about being a woman in tech leadership and serves on the global Board of Directors for WiSE. Kristen received her undergraduate degree in journalism from Emory University, and continuing education certificates from The University of California, Berkeley, and Harvard Business School. For speaking or article requests, please reach out to Kristen on LinkedIn.
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