RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

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• Key metrics to track
• Targets to aim for & industry benchmarks
• Exactly what formulas to use to calculate them

Example metrics:

• Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
• Utilization Rates
• Average Billable Rates
• Labor Efficiency Ratio

Marcel's Bio:

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency.

He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.

Links:

Twitter / X: @Parakeeto

Website: www.parakeeto.com (👈 you can also get the Toolkit from here)

Podcast: The Agency Profit Podcast

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