It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Вміст надано Retail TouchPoints. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Retail TouchPoints або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Why Creators are Creating a New World of Commerce
Manage episode 460874388 series 3272584
Вміст надано Retail TouchPoints. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Retail TouchPoints або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.
During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:
- Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
- Build their content arsenals for omnichannel engagement;
- Level up their retail media strategies; and
- Experimenting with new and emerging channels like Connected TV (CTV) advertising.
RELATED LINKS
- Learn more about LTK
- Download a copy of the Annual Creator Marketing Study
- Watch the CMO’s Creator Guide webinar on-demand
- Sign up for the Influencer Marketing Strategy Course.
251 епізодів
Поширити
Manage episode 460874388 series 3272584
Вміст надано Retail TouchPoints. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Retail TouchPoints або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.
During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:
- Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
- Build their content arsenals for omnichannel engagement;
- Level up their retail media strategies; and
- Experimenting with new and emerging channels like Connected TV (CTV) advertising.
RELATED LINKS
- Learn more about LTK
- Download a copy of the Annual Creator Marketing Study
- Watch the CMO’s Creator Guide webinar on-demand
- Sign up for the Influencer Marketing Strategy Course.
251 епізодів
Усі епізоди
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Схожі до Retail Remix
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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continue reading
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
