Does Outdoor Advertising on Billboards, Blimps and Cars Work?

Remarkable Marketing Podcast

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility.
Ever thought OOH advertising was too pricey or impossible to measure? Think again. Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary.

Check out Charlie's company Onecreen.AI

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Розділи

1. Outdoor Advertising (00:00:00)

2. Measuring Out-of-Home Advertising Success (00:08:17)

3. Creative Options in Outdoor Advertising (00:16:03)