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Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video
Manage episode 435255495 series 3577438
Вміст надано Red Angus Association of America. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Red Angus Association of America або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Here is the second episode in our management and marketing series. We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions. Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols. We learned a lot through this interview and are sure listeners will too.
Key Topics Discussed
- Clint's Background and Experiences
- Superior Livestock Auction Overview
- Molding Marketing to Management Practices
- Commodity vs. Value Added Program Marketing
- Color Sorting Trends on Superior
- Why Red Angus
Time Stamps
2:20 - Clint's Personal & Professional Background
15:15 - Superior Video Overview
19:50 - Superior Processes & Terminology
31:45 - Pros and Cons of Video Marketing
41:50 - Market Animal Seasonalities
55:00 - Marketing Management Requirements
65:00 - Commodity vs. Third Party Verification Marketing
80:00 - Color and Calf Gender Sorting Trends on Video Sales
85:00 - Why Red Angus
Links
Superior Livestock Auctions - https://superiorlivestock.com/
Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/
RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/
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