S2E2: Experience meets Marketing with Roshan Abbas, Founder, Kommune India

ReCast with Saurabh Sardana

Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect people to possibilities, and help tell stories. [00:53] How would you describe yourself? [04:40] How different professional experiences helped you become a better communicator? [08:40] Can you talk about your book "Speechless”? [16:19] What is the difference between live show and broadcast communication format? [21:50] What is the journey that experiential/event marketing space evolved over time? [36:29] How can you enhance your employee experience to achieve a great customer experience? [48:34] What is the story behind starting Kommune? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Roshan Abbas on LinkedIn www.linkedin.com/in/roshan-abbas. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at [e-mail].