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Cut Through the Noise: 7 Hours of Content to Build Trust
Manage episode 359272443 series 2893025
Maximizing Relationships: The Non-Hustle Approach to Real Estate Investinghttps://paulcopcutt.com/episode104/
Real Estate Investors – Unlock Low Cost Marketing Strategies https://paulcopcutt.com/episode103/
Great Real Estate Investing Content Marketing on a Budget https://paulcopcutt.com/episode102/
Connect with me: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. Chapter Summaries: [00:00:00] When you're trying to drive awareness and get the attention of a stranger, your best chance is having short form content. Once somebody knows you, it's the longer form content that's going to turn them into a much more qualified lead and a qualified buyer. [00:02:25] In terms of attention spans when it comes to delivering content, how much is too much? How much before you start to lose people? And is there a certain length? [00:07:49] One of the things that people need to consider if they're running a free workshop versus a paid. Show up rates for paid workshops are as high as like 80, 90%. With free webinars, it's still like in most cases somewhere between 30% to 50% show up rate. [00:10:54] With webinars, the strategy is that it's going to be informational at first and then shift to a pitch. I've seen much higher conversion rates from a paid workshop to somebody to book a call if they're interested in becoming a client. [00:13:46] Some of the most common mistakes are like over sharing too much content. Another mistake is not validating the topic. Before you even consider going down the road of automating it or selling a recording, just do it live. [00:16:19] I'm actually learning a lot from Ryan Moran right now. My wife and I are considering creating physical products for early childhood educators for her market. What is your favorite business book or podcast? [00:17:14] I've been sticking to the same tech stack for a while now. I use ActiveCampaign for email marketing, thrive Themes for websites, and funnels. Do you have a favorite new apart from Chat GPT?When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb
155 епізодів
Cut Through the Noise: 7 Hours of Content to Build Trust
Real Estate Investor Content Marketing - Attract. Nurture. Sell.
Manage episode 359272443 series 2893025
Maximizing Relationships: The Non-Hustle Approach to Real Estate Investinghttps://paulcopcutt.com/episode104/
Real Estate Investors – Unlock Low Cost Marketing Strategies https://paulcopcutt.com/episode103/
Great Real Estate Investing Content Marketing on a Budget https://paulcopcutt.com/episode102/
Connect with me: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. Chapter Summaries: [00:00:00] When you're trying to drive awareness and get the attention of a stranger, your best chance is having short form content. Once somebody knows you, it's the longer form content that's going to turn them into a much more qualified lead and a qualified buyer. [00:02:25] In terms of attention spans when it comes to delivering content, how much is too much? How much before you start to lose people? And is there a certain length? [00:07:49] One of the things that people need to consider if they're running a free workshop versus a paid. Show up rates for paid workshops are as high as like 80, 90%. With free webinars, it's still like in most cases somewhere between 30% to 50% show up rate. [00:10:54] With webinars, the strategy is that it's going to be informational at first and then shift to a pitch. I've seen much higher conversion rates from a paid workshop to somebody to book a call if they're interested in becoming a client. [00:13:46] Some of the most common mistakes are like over sharing too much content. Another mistake is not validating the topic. Before you even consider going down the road of automating it or selling a recording, just do it live. [00:16:19] I'm actually learning a lot from Ryan Moran right now. My wife and I are considering creating physical products for early childhood educators for her market. What is your favorite business book or podcast? [00:17:14] I've been sticking to the same tech stack for a while now. I use ActiveCampaign for email marketing, thrive Themes for websites, and funnels. Do you have a favorite new apart from Chat GPT?When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb
155 епізодів
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