Scale Your Business Using Technology with Stephanie Hofhenke

Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner.

Episode Highlights:

1. Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.
2. Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".
3. The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners.

The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

• Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
• Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
• 1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
• Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on.

Find out more about STRING Connect.

Find STRING Marketing on Instagram @stringmarketing