Metrics That Matter: A Guide for Authors & Creators

Publish & Prosper

In this episode, Lauren & Matt review the important metrics you need to be tracking to boost your book sales, grow your brand, and connect with a loyal audience. We take a look at social media, email, website, and customer data and share valuable tools and tips to help you make the most of the data you collect.
Dive Deeper

💡 Check Out These Resources

• Shopify | Ecommerce Analytics Tools for Online Store Owners
• SparkToro | https://sparktoro.com/
• ManyChat | https://manychat.com/creators

💡 Read These Blog Posts

• Unlock Your Content Business Potential With User Data
• Tracking Your Marketing Efforts With UTM Tags
• Complete Tech Stack for Publishing

💡 Listen to These Episodes

• Episode #11 | Email Marketing for Authors & Creators
• Episode #12 | Social Media Marketing for Authors & Creators
• Episode #22 | Using Customer Data to Grow Your Business
• Episode #31 | Your 7-Step Guide to Building an Online Bookstore
  
  

Sound Bites From This Episode

🎙️ [10:38] “A lot of these metrics are interconnected, and that's kind of the whole point in tracking them and in paying attention to them. And I know that's going to sound really overwhelming as we rattle off a bunch of different types of metrics that you should be looking at, but they really do inform each other in a lot of different ways.”

🎙️ [24:03] “If you're sending an email out once a week or once every two weeks or whatever, and you're asking people to buy your book and you're sending them to Amazon, you're not going to have the data as to whether or not they bought a book from that email.”

🎙️ [35:55] “All roads should lead to however you get somebody to purchase a book, wherever they do that. And primarily that should be on your website.”

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