The Importance Of Transit Communication And Public Relations With Ramona Crayton PRSay Houston podcast

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Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Carla shares about Storytelling As Your Superpower . Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would have run as an editor and producer earlier in her career. Stories with emotion, struggle and grit that reveal aspects of our community we don't often hear about. She started out as a field producer for CNN and ABC in New York before becoming a freelance writer, producer, newsroom manager and reporter overseas in Europe and Southeast Asia. Carla has led a multi-million dollar multimedia sports marketing campaign, and later joined a public radio startup leadership team. In between, she moved to public affairs and strategic communications. Connect with Carla at: LinkedIn- linkedIn.com/in/carlasapsford Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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S3E1 Community Building In PRSA with Robyn Egbert 13:59

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Welcome Robyn Egbert, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Robyn shares about Community Building In PRSA. Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background lies in developing and managing communication campaigns, public involvement plans, community outreach, reputation and stakeholder management, media relations, and digital marketing. She has spoken at national conferences, been a mentor to undergraduate public relations students, and currently serves on the Board of Directors for the Public Relations Society of America - Houston Chapter. Outside of public relations, she is also a volunteer with the Junior League of Houston and actively challenges herself to be a better professional and leader within her community. Connect with Robyn at: LinkedIn- https://www.linkedin.com/in/balabanrobyn/ Email- robyn.b.egbert@gmail.com Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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The Importance of Transit Communication and Public Relations 15:31

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Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ramona shares about The Importance of Transit Communication and Public Relations. Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change Management. Interesting Fact: She spent 3 years in Iraq during Operation Iraqi Freedom as a civilian contractor. Ramona loves to travel and fitness. Connect with Ramona at: www.linkedin.com/in/harrietramonacraytoncmp-a1124a13 https://www.facebook.com/ramona.crayton.50 Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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Encouraging Young Adults To Purse Careers in PR 11:05

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Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR. As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on Public Relations from The University of Texas at San Antonio, Tala refined her skills in media relations and successfully crafted and executed communication strategies, securing coverage in various online and broadcast local and trade publications. Currently, Tala proudly serves as one of the 2024 PRSA Houston Board Directors and will be leading the New Young Professionals Committee. Her leadership journey includes being the President of the PRSSA at UTSA and a board member of the PRSA San Antonio, where she revitalized the chapter within a semester and raised substantial funds. Committed to inclusive initiatives, her background reflects a dedication to community engagement and diverse perspectives. Connect with Tala at: LinkedIn: www.linkedin.com/in/tala-kseibi-04727a172 Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations…

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Marketing & Communications in Energy with CAMS 16:01

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Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS. Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research. Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University. Connect with Hailey at: LinkedIn: https://www.linkedin.com/in/ngocbuihailey/ Connect with Melissa at: LinkedIn: https://www.linkedin.com/in/melissahauger/…

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Public Relations in The K-12 Space with Valonia Walker 12:04

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Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school! Valonia is a high-energy school communications pro and attributes much of her success to mentors she has had and her passion for life-long learning. In this episode Valonia shares how she found her way to public relations in college, and with being active in PRSSA, found a love for the profession. She has gone on to have a successful career with several organizations and has earned her APR accreditation. You can find Valonia at https://www.linkedin.com/in/valoniawalker. Be sure to connect with her. PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.…

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The Impact of Social Media Marketing with Leslee Hackett 12:08

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Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is an analytical thinker that has a proven track record of developing successful social media plans, content creation and management ideas, effective media monitoring, concise trend spotting, creating pitches, conducting website updates, and making Canva based graphics. As well as established key strategies that thrive in any company environment such as the execution of external and internal marketing techniques. When Leslee is not working within the PR field you can find her taking photos, volunteering, teaching bible study, and learning new tricks of the trade! Tune in to this episode to learn more about Leslee and be sure to connect on LinkedIn - https://www.linkedin.com/in/lesleeh/ Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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Lessons on Leadership with Ashley Small 13:31

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Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ashley shares about Lessons on Leadership. There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world. In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers. A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX, and more as an expert in business, technology, social media, and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 Greater Houston Partnership HYPE Impact Business Leader award winner. In 2021, she was named a Woman in the Fast Lane by the Greater Houston Women’s Chamber of Commerce. Through her work in the community, she has educated and trained more than 5,000 girls and budding entrepreneurs in the areas of technology, social media, and leadership development. Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyrsmall/ Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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How To Start In PR, No Matter Your Age Or Where You Are In Your Career with Tiffany Marascio 13:09

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Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career. Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the University of Houston and a bachelor’s degree from the University of Texas at Austin in studio art. She is an active part of her community and enjoys sharing with residents and visitors everything that North Houston has to offer. Connect with Tiffany at: LinkedIn: https://www.linkedin.com/in/tiffanymarascio/ , Facebook: https://www.facebook.com/tiffanymarascio1/ , Instagram: https://www.instagram.com/tiffanymarascio/ , Twitter: https://twitter.com/tmarascio Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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The Many Paths A Career in PR Can Take You with Becky Best 15:51

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Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Becky shares about The Many Paths A Career in PR Can Take You. Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending 20 years in leadership positions in corporate social responsibility at financial services companies. During this time, she served on nearly a dozen nonprofit boards in Michigan and Texas, earning several awards for her efforts and igniting a passion for nonprofit work. After Hurricane Harvey highlighted the region’s significant numbers of homeless pets, she pivoted once more to use her grant-making and community relations skills to help improve the quality of life for pets and people. Today, she is the director of the Gulf Coast Animal Welfare Alliance and has been appointed by the Houston City Council to serve on the advisory board for the city’s BARC animal shelter. Becky earned a bachelor’s degree in journalism with a concentration on public relations from Stephen F. Austin University, a Master’s in Business Administration from Davenport University in Michigan, and her Accreditation in Public Relations. She has served on the board of directors for Houston PRSA and is a current APR Committee co-chair. Connect with Becky at: LinkedIn: https://www.linkedin.com/in/beckyebest Website: https://gulfcoastanimalwelfarealliance.org Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations…

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Media Relations with Jonathan Diamond 15:32

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Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jonathan shares about Media Relations. Jonathan Diamond is the business editor at the Houston Chronicle. Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los Angeles Business Journal, leading it in 2016 to 16 national and regional journalism awards. Jonathan holds a bachelor’s degree from Boston University and a master’s in public policy from UCLA. Connect with Jonathan at: LinkedIn: https://www.linkedin.com/in/jonathan-diamond-7016228 Twitter: https://twitter.com/jdiamondLA Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations…

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Communicating In The Roaring 20's with Anne Hedrich 10:06

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Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anne shares about Communicating in the Roaring 20's. Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public disclosure, issues and reputation management, crisis communications, channel strategy and brand communications. Anne recently made the switch from the energy industry to the defense industry where she holds the role of Sr. Director, Employee Engagement and Internal Communications for Elbit Systems of America. She is also president-elect of IABC Houston. Connect with Anne at: LinkedIn: www.linkedin.com/in/annehedrich Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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The Communications Role for Non-Profits and Small Businesses 12:57

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Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New Media Journalism from Full Sail University. Zondra has ten years of experience writing about arts, culture, and several other topics. She also has experience in video production, audio production, and social media management. Connect with Zondra at: Instagram, Facebook, Pinterest, LinkedIn, Twitter: @freshmediablog YouTube: www.youtube.com/@freshmedia713 Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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Authenticity and Integrity in the PR Profession with Laura Pennino 15:03

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Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Laura shares about Authenticity and Integrity in the PR Profession. Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fleishman-Hillard from 1998 to 1999 as a senior consultant to FH teams and clients before starting Pennino and Partners in September 1998. Won a Houston Better Business Bureau Award of Excellence in 2022 in the PR/Marketing category. Supporter of non profit organizations that benefit children and animals. Actively involved in fostering and adopting dogs, puppies, cats and kittens. Connect with Laura at: LinkedIn: https://www.linkedin.com/in/penninoandpartners/ Text or giver her a call: (713)-419-1776 Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org. PRSay is brought to you by Veronica V. Sopher, Public Relations.…

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Strategic Comms in the Political Sector 14:21

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