349 | Making Strategic Buying Decisions and Navigating the Sales Rep Relationship with Keli Faw, Crow & Canary

Proof to Product

I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to Product podcast.

This week's episode, I'm joined by Keli Faw, who is the owner of Crow & Canary. Crow & Canary might sound familiar as we've had the previous owner, Carina Murray, on the show in episode 232. Carina has also been a long-time Paper Camp speaker and supporter of our Proof to Product community.

Keli took over Crow & Canary in early 2023 after being a sales rep for the agency and a shop owner in Seattle. With over 13 years of experience as a retailer and a background in communications and PR, including stints at Microsoft and Nordstrom, Keli brings a wealth of knowledge to our conversation.

In this episode, Keli shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.

Keli also shares her insights on navigating the sales rep relationship amidst the changes brought on by the pandemic and social media and the importance of understanding individual store dynamics and product diversification. Whether you are a retailer, a sales rep, or a brand owner, this episode offers valuable takeaways on optimizing those wholesale relationships and staying proactive in your business planning.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

• We need to make it easy for stores to purchase from us

• We need to have clear pricing and terms & conditions

• We need to clearly communicate and add value at each touchpoint

• We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/349

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