Product Pricing Strategies (and why price point is not as important as you think)

Product Team Success

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3y ago 27:04

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Product Pricing Strategies (and why price point is not as important as you think)

In this podcast I’m talking to Ajit Ghuman and we are going to be focusing on pricing strategies.

Ajit has written a book called Price to Scale ( https://www.ajitghuman.com/pricing-book/ ) which is the only book that I'm aware of that really focuses on Pricing from a Product management and Product Marketing perspective.

One of the big takeaways for me is that the Price Point is sometimes the least important thing when it comes to pricing. (in SAAS and Especially in B2B SAAS)

Normally in Product marketing and product management we don't spend a huge amount of time learning from other companies and other people on how to best optimise our pricing strategy. Ajit has been in the trenches learning about different pricing strategies and is going to be joining us today so we can learn more. He gives us some great examples too.

So check out his book and let me know what you think of this podcast

Price to Scale can be found at:

https://www.ajitghuman.com/pricing-book/

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