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Вміст надано Patrick Mitchell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Patrick Mitchell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Kat Craddock (CEO & Editor-in-Chief: Saveur)

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Manage episode 408207815 series 3462765
Вміст надано Patrick Mitchell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Patrick Mitchell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Saveur was always a little different from the other food magazines. It was not exactly highbrow, but it did expand the definition of what a food magazine could be. If anything, it was a magazine about culture—centered on food, sure—but also about places, and things, and people.

It was a magazine for foodies before the word “foodie” was invented—and then became annoying. It embraced the web and digital. It attracted very smart writers and a dedicated readership (I was one of them). It branched into cookbooks (and I have some).

It was a media company centered around a defined editorial brand and mission. It was also bought and sold quite often—or often enough that each new owner and each new editor that came aboard tried to fix it, somehow, to make the numbers look better, perhaps, and that meant a lot of tinkering.

Of course, this was also a time when our traditional notions of media were being challenged and upended almost daily, so it didn’t really come as a surprise when Saveur announced they would cease publishing their print edition in 2021.

But then, in a move that recalled the famous Remington Razor commercials of the early 80s—“I was so impressed, I bought the company”—a longtime editor of Saveur, Kat Craddock, found some like-minded folk, and bought the company. And the first change she implemented was a return to print.

It’s out right now, and it looks delicious.

Print Is Dead (Long Live Print!) is a production of Magazeum & MO.D ©2021–2024

  continue reading

48 епізодів

Artwork
iconПоширити
 
Manage episode 408207815 series 3462765
Вміст надано Patrick Mitchell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Patrick Mitchell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Saveur was always a little different from the other food magazines. It was not exactly highbrow, but it did expand the definition of what a food magazine could be. If anything, it was a magazine about culture—centered on food, sure—but also about places, and things, and people.

It was a magazine for foodies before the word “foodie” was invented—and then became annoying. It embraced the web and digital. It attracted very smart writers and a dedicated readership (I was one of them). It branched into cookbooks (and I have some).

It was a media company centered around a defined editorial brand and mission. It was also bought and sold quite often—or often enough that each new owner and each new editor that came aboard tried to fix it, somehow, to make the numbers look better, perhaps, and that meant a lot of tinkering.

Of course, this was also a time when our traditional notions of media were being challenged and upended almost daily, so it didn’t really come as a surprise when Saveur announced they would cease publishing their print edition in 2021.

But then, in a move that recalled the famous Remington Razor commercials of the early 80s—“I was so impressed, I bought the company”—a longtime editor of Saveur, Kat Craddock, found some like-minded folk, and bought the company. And the first change she implemented was a return to print.

It’s out right now, and it looks delicious.

Print Is Dead (Long Live Print!) is a production of Magazeum & MO.D ©2021–2024

  continue reading

48 епізодів

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