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Episode 1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share
Manage episode 346872360 series 3107625
Вміст надано Eric Bowe. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Eric Bowe або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share. How we shop seems random – like shopper journeys intertwined in retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. We have a natural preference on how we shop – think of it like a Shopper DNA. This Shopper DNA is consistent from shopper to shopper and category to category. My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand. This DNA affects the ability for an advertiser to grow market share. Our shopper DNA makes up a motivational layer within the retail space. I will discuss how the motivational layer impacts your marketing, and how to unlock the Shopper DNA within the motivational layer to grow market share. For additional information on Shopper DNA, Shopper DNA tests, and my contact information go to PrimalShopper.com.
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