S5 E3: Practical and Ethical Implications of Generative AI with Nick Leighton

PRGN Presents: News & Views from the Public Relations Global Network

Nick Leighton returns to the podcast to discuss the evolving landscape of Generative AI and its impact on marketing and public relations.

Gen AI represents a significant departure from traditional content creation methods, harnessing algorithms to generate original content based on learned patterns from data.

We discuss the rapid growth of Gen AI, challenges and risks associated with its use, the importance of transparency, and the need for ethical responsibilities in leveraging this innovative technology effectively.

Nick aptly characterizes Gen AI as a valuable "co-pilot" for professionals, emphasizing its role in generating fresh ideas, localized content, and innovative storytelling. By leveraging Gen AI as a creative partner, PR professionals can unlock new possibilities and expand their content horizons.

Key Takeaways

• Gen AI refers to a class of artificial intelligence designed to generate new content based on learned data patterns.
• Gen AI serves as a valuable co-pilot, aiding professionals in content creation, localization, and idea generation.
• Businesses must be transparent about using Gen AI and ensure content quality and authenticity.
• PR professionals should familiarize themselves with Gen AI basics, experiment with tools, and prioritize ethics and responsibility in its use.
• Staying informed about Gen AI developments is crucial in navigating this rapidly evolving field.

About the Guest

Nick Leighton is the founder and CEO of NettResults International Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 30 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty.

About the Host

Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

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