Episode 151: The Membership Mindset - Robbie Kellman Baxter

Predictable Prospecting's Podcast

Вміст надано Marylou Tyler. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marylou Tyler або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

4y ago 39:37

MP3•Головна епізоду

Over the years, it’s become more and more obvious that the subscription model is a viable business model for any number of products and services. How can you develop a membership mindset? What can successful subscription models teach you about sales? Today’s guest is the expert on the subject. Listen in to hear from Robbie Kellman Baxter, author of The Membership Economy and the new book The Forever Transaction. In today’s episode, Robbie discusses her background and qualification, what she knows about cultivating good customers, and what listeners can do to get started on a membership mindset.

Episode Highlights:

How Robbie came to be an expert in her subject
Parallels to the SAAS world in Robbie’s process
B to C companies vs B to B companies
How Robbie decided to write her book
Where to get started with a membership mindset
Indicators of good customers
Putting customers on a path to success
Whether surveys important at looking at where clients are
Top three things listeners can do to get started
The difference between customer support and customer success

Resources:

Robbie Kellman Baxter

The Forever Transaction

160 епізодів

#Science #Marylou Tyler #Social Sciences #Sales #Business #Marketing