S7 Ep37 POSHMARK: with Head of Merchandising, Chloe Baffert - on trend forecasting for an online secondhand marketplace, Secondhand Sunday, and pre-loved gifting.

Pre-Loved Podcast with Emily Stochl

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

On today’s show, we’re talking Poshmark with Chloe Baffert, the Head of Merchandising at Poshmark. Poshmark – as I’m sure you know! – is a secondhand marketplace where users can shop and sell secondhand pieces for women, men, kids, pets, home goods, electronics, and more! Chloe has lots of experience in fashion eCommerce, site merchandising, and trend forecasting, and she gives us the scoop on all things Poshmark today!

Plus, this episode is coming out right before Secondhand Sunday, the Sunday after Thanksgiving in the US on November 26th, which is a day to promote secondhand gifting, and we talk about secondhand gifting on the show today, including some on-air gift guide advice from us! I think secondhand gifting is a great way to go – and it turns out, so do LOTS of others. We chat about all this and more on today’s show.

So let’s dive right in!

DISCUSSED IN THE EPISODE:

• [2:00] Chloe’s early style inspirations, from Edie Sedgwick to ballet dancers at Lincoln Center to the street style in New York.
• [7:58] A quick history of Poshmark, now a household name for secondhand shoppers.
• [14:28] How trend forecasting plays out at a secondhand marketplace like Poshmark.
• [17:27] How Chloe shops on Poshmark like a pro.
• [24:18] Secondhand Sunday: the Sunday after Thanksgiving in the US on November 26th – focused on supporting secondhand sellers and secondhand gifting!
• [25:45] On-air secondhand gift guide ideas!
• [32:17] On personal style, and favorite pieces.

EPISODE MENTIONS:

• Poshmark
• @poshmark
• @chloebaffert
• Poshmark’s 2023 Holiday Trend Report
• @acurrentaffair
• @girlsoclock

LET’S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Lucille of Galipette Vintage
• KT
• Lydia Welp
• Anastacia Banicke of Goods & Provisions