Investing In Your Business

Practical Wisdom from Kahle Way Sales Systems

Вміст надано Dave Kahle. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dave Kahle або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

10M ago 15:58

MP3•Головна епізоду

: “So, what do you think you can do for us?” The CEO had finally gotten to that question after a couple of hours of introduction to his company and their specific marketing problem.

They had a successful company, selling acoustic panels through architects for buildings that had a sound problem. A year or so ago, they had developed a new product – a computer-operated sign board that allowed building managers to list events and meetings, and to easily change those as needed. The product had taken a year to develop and the company had poured all its excess financial resources into it – a couple of hundred thousand dollars. Now, they were having difficulty selling the product, and had no money to invest in a sales and marketing system.

I answered his question. “Nothing. I can’t make something out of nothing. If you have no money to invest in the system to sell this new product, I can’t do anything for you.”

Unfortunately, their situation is not unique.

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