Season 1 Wrap-Up: Fred Cook on New Activism

PR Future, the USC Center for Public Relations Podcast

Вміст надано USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3+ y ago 27:08

MP3•Головна епізоду

In this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report.

In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for activism efforts, we’ll review some of the best practices for engaging with this new generation of activists, and how it can transform your organization.

This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/center4pr

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

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