Inauguration Special: Communicating in the Divided States of America

PR Future, the USC Center for Public Relations Podcast

Вміст надано USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

4y ago 17:30

MP3•Головна епізоду

As we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more.

As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether we will experience new unity or increased civil unrest, Dr. Gretzel imparts how we can communicate effectively in these divided states of America, and how it will take the efforts of government, business and media together to unify our country again.

View the preliminary results at https://center4pr.medium.com/despite-bidens-call-for-national-unity-usc-annenberg-survey-forecasts-increased-polarization-and-3ac413de60b

Featuring:

Dr. Ulrike Gretzel (@UlrikeGretzel), Research Fellow at the USC Center for Public Relations

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

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