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We are in a Trust Recession
Manage episode 459520471 series 3546984
Вміст надано CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable. takeaways
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- PPC is increasingly challenging due to market saturation.
- AI tools have not improved conversion rates significantly.
- The advertising industry is experiencing a trust recession.
- Many service providers lack the necessary skills to deliver results.
- Clients often fall victim to misleading advertising promises.
- Building trust requires delivering on promises and results.
- Influencer marketing is evolving, with community engagement gaining importance.
- Comprehensive service offerings can enhance client trust.
- Advertisers must focus on results, not just ad setup.
- Trust is essential for long-term client relationships.
- "Communities still work well."
- "You have to earn their trust."
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