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The impact of first-party data on digital advertising
Manage episode 428057454 series 3366872
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Data and cookies have long been used in advertising to understand, target, retarget, track, and report on the purchasing journeys of consumers. Now that third-party cookies are being phased out, travel marketers and advertisers need to rely on first-party data to build strategic campaigns that effectively connect with travelers. In this episode, we take a closer look at first-party data this new era of digital advertising and tap our expert, Jason Standifer, senior director of product management for Expedia Group Media Solutions, to help us understand what to expect. Listen in to gain a deeper understanding of the nuances of third-party data and cookies, and how advertisers will need to use first-party data to create personalized experiences, and connect with travelers to drive bookings.
Powering Travel is produced by Expedia Group in association with Quill. Learn more at https://partner.expediagroup.com/en-us/resources/podcast.
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