Common Myths and Mistakes of Digital Marketing

Powerful Personal Brand

Now that digital marketing has become a must-have for nearly all businesses, understanding how it works is more important than ever.

Unfortunately, there are many myths and misunderstandings surrounding the topic of digital marketing. These myths do more than waste time: they can actually prevent your brand from standing out against your competition (and yes: everyone has competition whether or not they like to admit it).

There are 3 primary pillars of successful digital marketing: Knowing what you want to be known for, knowing your competition, and clarifying what you want to be known for. Unless all 3 pillars are present, your personal branding will fall short of its potential.

Without clarity around your "why" your progress may slow down and you may confuse your audience.

About Lori Highby:

Lori is the Founder of Keystone Click, a strategic digital marketing agency. She has worked with Fortune 500 companies as well as micro-business owners. Lori is also a podcast host, speaker, educator, and blogger.

Connect with Lori here:

Website: https://keystoneclick.com/

LinkedIn: https://www.linkedin.com/in/lorihighby/

Social Capital Podcast: https://podcasts.apple.com/us/podcast/social-capital/id1190946225

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy