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Throwback: Brewing up Big Developments with Bobby Schmidt
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Вміст надано David Carothers. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією David Carothers або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Bobby Schmidt, Director of Digital and Product Marketing at Zywave. Bobby discusses the cloud-based portfolio of solutions and how they are continually working to strengthen the technology platform.
Episode Highlights:
- David introduces Bobby Schmidt. (1:29)
- Bobby shares his work background. (2:06)
- David mentions that Zywave is an excellent tool and he uses it at Florida Risk Partners. (5:04)
- Bobby says that two of their flagship products are the Broker Briefcase and ModMaster. (6:48)
- Bobby shares that they wanted to invest substantially in R&D and obtain a thought- out acquisition strategy to become a central partner. (9:00)
- Bobby says the Broker Briefcase has the ability to boost sales and marketing. (9:19)
- Are data points done on an individual account by account basis or by industry segment? (13:01)
- Kyle says the Zywave was introduced to him by when they first met to discuss his onboarding. (15:05)
- Does the level of data that we get through using the Broker Briefcase campaigns lag compared to what we can get from HubSpot? (24:01)
- Bobby says they use a marketing automation system in their marketing team. (26:51)
- Does Bobby foresee anything on the horizon where we’re able to use Zapier integrations? (27:24)
- What’s on the horizon for Zywave right now? (31:25)
- Bobby says that leveraging data from miEdge makes prospecting smarter and easier. (32:25)
- Bobby talks about the MyWave to Client Cloud portal. (37:06)
- Bobby says that Zywave’s advanced learning management system is applicable to P&C. (37:50)
- Bobby believes that they can meet the needs of any agency because they have different suite options that are certain solutions packaged together at different levels. (39:48)
Tweetable Quotes:
- “A full-service insurance agency, that's absolutely something Zywave does provide.” - Bobby Schmidt.
- “The possibilities really are endless, and how to fuel the other technology that we've already built are currently in the works.” - Bobby Schmidt
- “Your system of truth is your source of truth.” - Bobby Schmidt
Resources Mentioned :
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