Post Purchase PRO Podcast - Episode Twenty - How to increase an Amazon customer’s average order value and lifetime value with upsells, crossells, downsales, and continuity

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

This is the post purchase pro Podcast, episode 20.

When you get this stuff right, your Amazon business, it can literally triple your profitability overnight.

Welcome guys to another episode of The post Purchase Pro podcast.

Super excited to be here again talking to you about how to make more profit on Amazon.

And today we're going to be talking about something that most Amazon sellers never even think about. We're going to be talking about selling more in terms of upsells, cross sells, down sells, and then continuity and Amazon sellers normally think in terms of product listings and things like that.

But really, the way that you create value for your customer and that you make more money per customer is by doing these things.

So, I'm just gonna walk through each one of these and we'll jump into it Shawn.

So an upsell is a bigger or better version of the exact same thing that you're already selling. And we're gonna get into some examples here in a minute.

Just gonna give you, the high level definition across cell is a complimenting product that can enhance the product of the first product that you sold them, right?

A down sell would be a cheaper or smaller option or a stripped down version of the same product, and then a continuity.

It's pretty obvious, but it's a membership or subscription. You know, that typically would be billed monthly or integrate recurring method, so we're going to jump into how each one of these can help you grow your Amazon business, because no, a lot of sellers are just plain.

Ignoring this Yeah. Welcome, everyone. Today is going to be a quick, short episode.

Seth and I just finished yesterday, our annual retreat, where we host these other amazing entrepreneurs from all over the world, man, we are cooked from three days of intense sharing. And you know what it says?

I'm so thankful man that we have the opportunity to be in a position where This type of business is Amazon third party selling.

The sky truly is the limit and really, our sales and our profitability is limited to the amount that we can grow and and and share with others. You know? And as we add to our arsenal of tactics you know like over the weekend it was just amazing of all the information that was shared there. And, you know, really it humbles me set to be a part of that and you know, to have access to such such brilliant minds in our industry. And it makes you start thinking. So, that's why you, and I decided to talk about upsells and cross sells, because like you said, set, most Amazon sellers, it's not even on your radar because you're just focused on grabbing that initial order.

So if you think about something like McDonald's, for example, which is in America, at least, we're all super familiar with, if you think about, like, a double or talk about the, a hamburger, or McDonald's, you know, a simple hamburger, An upsell could be a double hamburger with cheese or a double. Cheeseburger OK.

A cross sale, like you said.

Something that would enhance the experience is adding french fries and a soft drink.

A down sell maybe like a junior size, hamburger, or a kid sized hamburger. And continuity at McDonald's can be just as simple as a download, the macdonalds app, let us send you coupons and offers for free food and discounts.

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You know, you don't have to overthink this but it's, it's very, very important When you understand this type of thing that you implement that in your business. Now, of course, says, Amazon Seller is not really thinking about this because why?

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Right. Well, I mean because it takes a customer list or it takes a way to engage that customer.

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