Post Purchase PRO Podcast - Episode Thirteen - Transform your business into a CASH COW by using Amazon as a profitable customer acquisition channel

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

This is the post purchase Pro podcast, episode 13, when I realized that Amazon could be used as a profitable lead generation source, everything changed.

Welcome guys to post Purchase Pro podcast, episode 13.

Super excited to be here, as always, Shawn, say hello to our wonderful audience and people that are excited, as we are to be here, hanging out today, talking about profitable lead generation using your Amazon business. I'm stoked.

Happy to be here.

..., going to be a fun episode, I'm super stoked about today's topic, about shifting your thinking, by using Amazon does a profitable customer acquisition channel, This is a complete, what you call a paradigm shift, isn't it?

And if you can get older, the message that we're going to be talking to share with you today, it's going to completely change the perspective that you have on your entire business, and the future of your customer relationship.

Yeah, I mean, so, most sellers that we run into are thinking about Amazon in the wrong way.

They're thinking about Amazon, as a complete business, wrapped up into one platform, and that's, that's just not the best way to approach it.

And fortunately, Shawn, we, we didn't come into the Amazon Business, Um, with that, in our minds, because, where we came from, we had to build a business around our product, and around our different sales channels. And, so, when we entered this space, it was just very natural for, for us to say, OK, we have Amazon generating customers for us, but that's just the beginning.

So, what we see is most customer, or most sellers, stop there, they stop with Amazon's my business, instead of Amazon generates leads or some customers that I need to nurture and make more profitable. John.

Of course.

Yeah, and, you know, whenever we talk about this internally set, like you said, we put a huge amount of weight and value into creating an ongoing relationship with customers.

And every time that we've been able to sell any of our businesses, the buyer on the other end gives us a higher multiple, and a lot better valuation, a lot more attention when they know And understand that. Not only do we have a list of customers, everyone has a list of transactions, right? But we have a list of customers, who know and love us, to enjoy doing more business with our brand. So, I'm gonna ask you an important question to kind of reframe the way you think about your business. Because, honestly, said that you can change the way you think about your business. Then you can open up real growth. And I'll ask this question again later.

But, let me start out with asking you this.

Ask yourself, do I make sales to create customers?

Do I create customers to make sales? That's an important question when I first heard that from Alex Mosey on his podcast.

I thought, Wow, what an awesome way to approach your business.

Because, most folks, if you ask yourself that question, you're probably thinking, Well, of course, make sales to create customers.

But, in reality, you can create customers to make sales, and it all starts with developing that relationship. A relationship that you can tap into. It's like having a good friend.

Like, you can measure your, your position in life, a lot of times, by those folks who are willing to pick up the phone when you call.

That's a relationship, so, if your customer, you know what I mean. If your customers willing to open your e-mail and take action on the Baye, will content that you're sharing, now you have a real business and not just an expensive hobby, sir.

Yeah, and, I think a good way to think about Amazon is just a way to capture customers