Post Purchase PRO Podcast - Episode Six - How to get more product reviews within Amazon TOS

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

Welcome to Post Purchase Pro podcast episode 6 “Our Amazon sales more than doubled and just 3 days from the simple idea” Welcome to the post purchase Pro podcast this is the only podcast the dive deep into post-purchase marketing to help me Amazon seller to increase sales ranking reviews and Prophets it's everything that happens after the initial cell that makes a difference we call this the backend welcome everyone 2 episode 6 of the post-purchase pro podcast we are going to be talking about reviews we know how big of a problem reviews have been over the last few years. With Sean everybody's complaining no one knows how to get reviews without violating TOS time it's all come to a head recently when you know Amazon releases new functionality with reviews everybody's kind of scrambling around still from the years and years in which we were able to kind of manipulate the system in terms of service but what they've been proven to us to do for our business you know when you're going to new product you don't have any reviews and you just don't have a solution or you're trying to reinvigorate a product that had an issue or two I'm sometimes it's tough so when we getting into all the nitty-gritty details of how to really explode your business finance on with review Sean what do you say yeah reviews are Paramount when it comes to growing a successful Amazon business and you know unfortunately Seth you and I had to learn that the hard way so if you remember back when we were explicitly testing the impact of different star ratings and reviews would have on her conversion and sales the results blew us away if you'll remember right are Amazon sales more than doubled in just three days from the simple idea when they come to reviews we've experienced Dubliner cell when we went from a 4-star which is pretty decent review rating to a simple 4 and 1/2 we were able to double our sales going from $14,600 in change to over $30,000 in just three days ridiculous yeah Sean some of the stuff that kind of popped out there is if you just think about going from 4 stars to 4 and 1/2 * you actually don't have to travel that far because Amazon grounding system so we you could be sitting on a 4.2 star rating and everybody views you as a 4-star listening because it rounds down at 4.2 but if you got one more review where you were on the threshold to go to 4.3 4.3 rounds up to 4.5 and that's exactly what we talk about when we went from about $14,000 in sales to $30,000 in sales in three days or that paste know we were selling I'm on a monthly basis as well but that wax review the incremental review that took us from getting 4.2 to 4.3 was worth a ton of money to us so if you just think about how I can apply to your business then you know how important they are so let's talk about you know where we are now and where we been so you guys have been in the game for a while no that years ago you could easily get reviews you can go out there and sign up for numerous different platforms that would have list and list of people that would come back and leave you review and you give him a free product he might even be able to incentivize them and give them a little extra cash and it was really easy but the right when the last time you were able to legally put into us go out there paste 4 review it's it's not it's not the same as it was I guess this is the point and just you know speaking through that scenario that you just talked about where our sales doubled you know if you are in a situation in a particular Niche where most of the star ratings are in a rain in most markets are niches on Amazon go out there and do a search for your product your products tillstrom and look at all the listings that are showing up on page what you're probably going to see you know a lot of listings at 4 and 1/2 stars or 4 stars or if you're in a really tough Market you might even see some listings in there were three and a half.