Post Purchase PRO Podcast - Episode Eight - Tapping your Amazon customer list for more revenue/reviews/ranking

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

0:03
This is the Post Purchase Pro podcast, Episode eight.
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That one message generated $21,354 in additional Amazon sales in just four hours.
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Welcome to the podcast folks.
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Today, we're going to be discussing how to tap into your unique customer list to generate additional revenue on your Amazon listings. It's going to be a lot of fun.
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Seth and I are ready to share with you, one of the things that we do outside of our Amazon business, that most sellers, unfortunately, do not do, is we collect our customers, real contact information, through a very unique and profitable process.
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And we're going to talk today about how we're able to tap into our Amazon customers, contacts via e-mail and other methods to generate further sales, better ranking, better reviews. And so on, Seth.
1:03
Yeah, so I'm super excited to be here, because you and I both know Sean, that one of the questions that we hear most commonly from the sellers that we talk to is, how do I get a product ranked? Or, How do I revise a product that has been struggling and fumbling along for awhile? You know, it's the same old thing. Do I spend more money on ads? Do I give away more products from REIT with rebates? Do I set up a mini chat flow and, and buy a bunch of Facebook ads?
1:35
Well, the problem with all of that is that, a lot of times, it's not very profitable.
1:39
Know, you and I, John have been collecting our real customers information for so long that it's kind of hard for us to think about the kind of disadvantaged position that a lot of Amazon sellers are approaching this business with today, where they have to rely on literally giving their product away.
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So then Amazon will bless them, with a little bit of page rank.
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It's It's really tough for us to think about that, But at the end of the day, giving your product away with rebates or spending a lot of money on PPC is just not the best way To run your business.
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That's not the best way to move up in the search results Because it's expensive in the case of rebates. It's really expensive.
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And in the case of PPC, you're actually just sending Amazon's own traffic to their own listing, which is yours, but they don't reward it in the same way.
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So they don't give you the same type of rewards as they do with real traffic, that that, in our case, shown you and I have been doing it for so long, but we're talking about real traffic that we own and control.
2:48
So Amazon sees it as a real sale, bought at near full price, and it's external to their platform. So it's rewarded in a much different way. So what we're going to be talking about today is not using PVC, not using Rebates, but still having massive results when it comes to launching a new product and it comes to reviving a product that's not doing as well as you'd hope Sean.
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What do you say about people who don't have a customer list?
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How many times I've heard it? OK, I understand. But I don't have a customer list.
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Well, what most sellers are not aware of set, is that we all have the asset of a customer list. We just need to know how to access that.
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There are a couple of ways to do this, but one of the most effective ways that we've been able to harvest, if you will, our customers, real contact information, is through it very effective Product insert, OK.
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And when I say we already have an asset, Amazon is providing ample traffic to your listing every single day.
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Hopefully, you know, you're getting ongoing sales and consistent sales every day.
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Well, it's what you do with that traffic, that you don't own and control, to turn that into traffic, That you do own and control, and the best way that we've been able to do that is through a high converting product insert that delivers obvious value.
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And in Am