How to Create Marketing and Sales Alignment

Positioning with April Dunford

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:

• The definition of what a good lead is
• How to get marketing and sales to collaborate on a sales pitch
• The importance of incorporating a sales pitch testing protocol
• Why you need structure to bring together marketing, sales, and product teams

We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below:

Amazon Canada

Amazon USA

Amazon UK

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If you want to skip ahead:

(00:00) Welcome and new book

(01:05) Marketing and sales alignment

(02:17) What is a good lead

(06:10) How marketing builds sales pitches

(09:05) Bringing marketing, sales, product, and executives together to craft positioning

(13:40) Create a sales pitch testing protocol

(20:19) Before you bring teams together, make sure you have structure

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Production and marketing by https://penname.co/