E19 People Buy From People 💵💰🙋🏻‍♀️

Pollen: For Creative Entrepreneurs with Diana Davis

When was the last time you posted a photo of your face on your personal brand? Gone are the days when a logo and offers were the identity of your business. As a personal brand, showing your face to your audience is a game-changing move. After all, people are hiring YOU. And before they do that, they must first know who you are. It's not vanity; it's letting people into your life and building a lifetime of trust and connection.

In this episode of The Pollen Podcast, Diana discusses the importance of showing your face on social media. As a personal brand, you—your face—represent your business. And people want to work with someone they recognize and feel a connection with. So don't miss out on this golden chance! You never know who will resonate with your posts and how you show up. 😉

Listen to this episode to learn how to show your face on social media for your personal brand!

Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana’s 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.

🔥Here are three reasons why you should listen to this episode:

1. Understand the importance of showing your beautiful face on social media for your personal brand.
2. Learn tips for showing up more for your personal brand and letting more of your community in.
3. Find out how to deal with FFTs (and what the heck they are).

📘Resources

• FFTs - Brené Brown
• Achieve the life, career, and clients you’ve always wanted (and fully deserve!). Sign up for Diana’s Camp Clarity Course now!
• Take a week off and join the first Diana Davis Creative Retreat in Steamboat Springs, Colorado, from August 29 to September 1!
• Attract your dream clients with my free masterclass!
• Access other courses from the Diana Davis Creative
• Connect with me: Website | LinkedIn | Instagram

🎧Episode Highlights

[01:17] Diana’s Nomadic Journey in Paris

• Diana is currently in Paris — the longest stint of her European journey. She spent 3 to 5 days in each place.
• It's always a different experience going to a city you haven't been to a lot, and recognizing you weren't the person you were when you last came.
• Diana has made a lot of friends in Paris.
• Her next leg is Colorado for the Diana Davis Creative Retreat, which is already in its final stage of preparations.

[04:24] The Personal Touch — Show Your Face on Socials

• Businesses can thrive without showing faces on social media. But Instagram is a free marketing tool for creatives with personal brands.
• As a personal brand, the person is hiring you. They're interacting with you, not just a brick-and-mortar store or brand!
• Thus, if you're a personal brand, you miss out by not showing your face on social media.
• People buy from people. You'd want to work with someone you trust and that has your best interests in mind.
• Showing your face on social means letting people in on your values.

[07:42] Diana Davis: "Show up in a way where you let people in. You let people in on your day-to-day, you let people in on your personality, your values, what you value in your life and your business, what you share. So what does that look like?"

[08:00] How to Show Your Face

• Diana shows her life a lot because she loves building community.

[08:33] Diana Davis: "I would beg to say that I might even be more authentic on social media and this podcast than I would be with someone at a coffee shop. Partially because I don't have any dynamic to work around—no body language, no fear of judgment. It's literally just me dancing in a living room or sharing about a vulnerable subject."

• Start with small things. It could be taking a picture of your desk, taking videos, sharing places you go to, etc.
• Tag relevant accounts and locations as you post and share because you never know who can reach them.
• Make sure your face is recognizable on your profile photo. Also, show your face on your stories and feed.
• People need to know who you are to get to know, trust, and eventually hire you.

[10:58] F*cking First Times

• It’s never going to be easier the first time with anything.
• You don’t have to feel shame for not knowing how to navigate something when it’s your first time doing it. Give yourself a little grace to figure it out.
• Showing up gets easier once you get comfortable.
• Take baby steps. Start doing it once a week, and show up with as much of yourself as you feel comfortable.
• You show up to give value to your community. It’s not about being performative or gaining followers.

[13:20] Diana Davis: "You're doing a service to your community by showing up, and then also giving value. How can you tell your story also give value [and] come back to how you can help your client.”

[13:32] Consistency is Key

• Your intro post can be as simple as a photo of you with a caption of what you do and asking a question about your community.
• Then, keep sharing from thereon. It’s all about consistency.
• Look at Instagram as less personal and more as the marketing part of your job.

Enjoyed this Podcast on Showing Your Face on Socials?

Being a personal brand is not the same as running a brick-and-mortar business. Unlike the latter, where the logo is at the center of everything, being a personal brand requires more human connection—people need to know who they're buying from. Showing your face on your feed, stories, and reels can be daunting. But when you start seeing it as less personal and more for the benefit of your brand, then you can start showing up like the boss you are.

Pollen is a podcast for Creative Entrepreneurs — just like you! If you enjoyed this episode of Pollen Podcast, subscribe and help us spread the word by sharing it!

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