The gender bias of video podcasts

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• In Vulture, Nick Quah writes a full piece about video podcasting, and whether “video will kill the audio star in 2025”. Some people he interviews make the case for enhanced discovery on video platforms. But, others point out a gender bias - men just turn up; but women are expected to “be camera ready”, as a quick check between Joe Rogan and Alex Cooper will point out. A thoughtful piece, it’s worth a read today.
• New year’s resolution - please stop asking Alex Goldman to work with PJ Voght again. They “will not work again” in the future, says Goldman, who would prefer you to listen to “the thing I want to make”.
• A new podcast aimed at demystifying Podcasting 2.0 launches today. Clare Waite Brown explains, new feature by new feature, how the enhancements to the podcast standards work.

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• The Malay Mail covers why Malaysians are embracing podcasting. Reflecting the popularity of video podcasts, the article suggests that the costs to make a podcast episode are between RM3,000 to RM5,000 (US$670-$1,120), with costs including a videographer, studio hire and editing services.
  • Meanwhile, Yahoo News Malaysia covers top Malaysian podcasts for 2025: From lifestyle to horror. All shows are on Apple Podcasts, Spotify and YouTube (in full video).

Tips and tricks

• Wavve published 6 Resolutions for Podcasters Heading into 2025 - including “learn something new at a podcast conference”.

Podcast News

• New on Airwave: The Classic Tales Podcast features award-winning narrator B.J. Harrison as he narrates the greatest stories the world has ever known. Critically-acclaimed and highly recommended for anyone who loves a good story with plenty of substance.
• Satirical podcast The Bugle this week has John Oliver and Andy Zaltzman answer listener questions. John Oliver was a co-host of the show in early years, but returned to the audio newspaper for a visual world for a one-off special last month.
• As mentioned above, Podcasting 2.0 in Practice is a brand new show launching today - a step-by-step guide to modern podcasting technologies. Claire Waite Brown will be highlighting how Podcasting 2.0 can help podcasters with discovery, interactivity, and monetization, and help listeners to support and contribute to the success of their favourite shows.

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