#48: The Power of Affordable Video in Podcasting with Kendall Breitman

Podjunction

Explore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delve into these insights and more.

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Timestamps:

0:00 Intro

4:19 Navigating Audio and Video Podcasting

5:37 Budget-Friendly Podcasting Equipment

7:46 Benefits of Video Content for Podcasters

13:24 Building Host-Personality Connection

20:22 The Importance of Pre-Recording Briefings

30:28 Benefits of Ecamm for In-Person Studio Recording

34:05 Innovative Camera Switching in Podcasting

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Key Takeaways:

1. Embrace Video Podcasting for Broader Reach: Kendall highlights the growing popularity of video podcasting as it offers audiences the flexibility to choose how they consume content. By incorporating video, podcasters can tap into platforms like YouTube and Spotify, which are increasingly promoting video content.

2. Utilise Accessible Tools and Equipment: Kendall advises that starting a video podcast doesn't require a hefty investment. With platforms like Riverside, creators can produce high-quality content from the comfort of their homes. She suggests using a smartphone as a webcam and recommends budget-friendly microphones like the Samsung Q2U and Audio Technica ATR2100X, making it feasible for anyone to start podcasting without financial strain.

3. Leverage Short Form Content for Promotion: Kendall shares insightful tips on using short form videos to promote podcasts. She emphasises the importance of capturing attention within the first three seconds and suggests innovative ideas like clipping questions back-to-back to intrigue audiences. Additionally, she encourages hosts to showcase their personalities on social media, as listeners often connect with the host as much as the content itself.

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